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samedi, 14 mai 2016 15:06

La nécessité de bien élaborer son projet web: La stratégie Spécial

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Cet article fait suite au précédent billet sur la necessité d'élaborer son projet web afin d'assurer le succés et la pérénnité de son site internet. Il faudra dans un premier temps dresser une liste d'étapes indispensables avant un quelconque développement ou design de site web.

 

  • Définir la stratégie et les objectifs de l'entreprise (trop souvent négligés, ces points sont capitaux!)
  • Définir la cible
  • Identifier les besoins de ses prospects
  • Proposer un contenu adapté (bien préparer son offre de service/produits)

La stratégie et les objectifs de votre site

Il s'agit ici de la clé de voûte de votre projet web, car sans cela le site internet ne sert à rien sinon occuper seulement un emplacement chez votre hébergeur web. Tout d'abord, toute sratégie de communication doit poser la question suivante : Quel est le positionnement de l'entreprise par rapport à la concurrence (court/moyen et long terme). L'objectif clairement établi du futur site, vente de produits/service, simple notoriété/présence, apporter seulement des informations sur l'entreprise.

Définir la cible commerciale à atteindre

Il est bon de le préciser, car on le rencontre encore trop souvent, il faut éviter de réaliser un site pour tout le monde. Cela ne marche pas. Il faut concevoir un site orienté utilisateur > répondre au besoin du client. Il faudra donc répondre aux questions suivantes:

  • Quel est le profil de mon client?
  • Quel est son besoin?
  • Quel est son comportement de recherche?

Ce n'est qu'à partir de ce profil de questions que l'on pourra orienter et rédiger ses contenus.

Identifier les besoins de ses prospects

Les besoins de base indispensables que le client s'attend à trouver. par exemple : pour un site de livraison de pizza, comment le client va t'il me trouver? faut-il geolocaliser le site avec google map?...etc;..

Proposer un contenu adapté

Lorsque vous avez défini votre cible, ses attentes, les objectifs, besoins et comportements vous pouvez à ce moment là commencer à établir vos contenus ( donner à votre futur client les informations qu'il recherche).

 

 

 

Lu 3792 fois Dernière modification le mardi, 25 octobre 2016 10:08
Créations du Net

Spécialiste de la communication web et de l'identité visuelle depuis 2009.
Créations du Net oxygène vos projets web et print, de manière créative, technique et commerciale.

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